Was This The Downfall Of Taio Cruz?
Once upon a time in the overdue 2000s to early 2010s, Taio Cruz dominated the charts and conquered the radio together with his feel-good songs. At the time, the London-based singer and producer turned into one of the most prominent faces of the upward thrust of pop-dance song. With singles like "Break Your Heart" and "Dynamite," Taio's domination in the music trade led many to think that he could be the next big thing. His 2d album, Rokstarr, debuted amongst the top 10 on the Billboard 200.
Unfortunately, fast-forward to 2022, Taio does not seem to have been ready to recreate the magic he once had with the sophomore album. Falling into depression, the artist took a couple of steps clear of the public's eye after fanatics bullied him off TikTok in 2020. So, what took place to the career he once had?
6 Taio Cruz's 'TY.O,' Was Released Over A Decade Ago
Taio Cruz's remaining album beneath a major label, TY.O, was released over a decade in the past back in 2011. During its unencumber window, the album faced reasonably just a little of an peculiar business plan. It wasn't until September 2014 that TY.O was in spite of everything to be had for the digital markets in the US. It was an instant invitation to the dance flooring, spawning singles like "Hangover," "Troublemaker," and "Fast Car." While TY.O was noticed as a weaker observe as much as Rokstarr, the album was nonetheless a forged masterpiece, and sadly, it's the closing main album that he is ever released as much as this writing.
5 Taio Cruz's Fashion Brand 'Rokstarr'
When his profession took off in 2009, Taio Cruz launched a manner brand known as Rokstarr, an obtrusive nod to the sophomore album that catapulted him into stardom. Inspired via Kanye West, Kid Cudi, and Justin Timberlake's sunglasses logo, Rokstarr was introduced on September 1, 2009. He additionally expanded his logo's succeed in to streetwear a 12 months later and renamed it RXTR, hoping to revive the short-lived logo. Unfortunately, the style line's project wasn't rather as successful as he hoped it might be.
4 Taio Cruz's 2020 Return To Music
In 2020, however, Taio Cruz wanted to blueprint his comeback to track. To promote his new initiatives, he entered the laundry checklist of celebs who joined TikTok. He gained over 85,000 fans very quickly again in September that yr, but fans did not appear to enjoy his comeback.
"A lot of the time people will see something, then look at the comments to give them the answer of how they should feel about it, or how they should behave," he told BBC, "And I think that's really what happened with my stuff. I was making fun videos, then someone decided to be toxic - and a bunch of other people decided, 'Oh, I'm gonna join in on that.'"
3 Taio Cruz's Struggle With Mental Health Issues And Pressures From Social Media
As a outcome of over the top on-line bullying, the singer printed that he quit TikTok and all paperwork of social media for good. The 41-year-old took to Instagram back in September 2020, revealing that the video-sharing app had given him "suicidal thoughts."
"Some users posted hateful, mocking videos which spurred a feedback loop of negativity, where more and more people began to join in on the mockery and hate," he wrote, "Never in my life have I had a more negative experience than the past few days on here. This community is not for me."
2 How Taio Cruz Feels About Fame
The artist has shed extra gentle on why he dropped out of the highlight for good. Speaking to a Canadian content author and pop culture fanatic who goes by means of the title of "Honest" on YouTube, the singer stated that he did not enjoy the fame and the attention that being a frontman of track has introduced him.
"It has been a conscious choice of mine to step back from the public eye and the role of performer. Some people call it "falling off" and that's their prerogative, but I would call it a strategic withdrawal. I do not particularly enjoy fame," he wrote via Instagram DM.
1 What Taio Cruz Is Doing Now
So, what is subsequent for Taio Cruz? As mentioned, the 41-year-old appears to be taking part in operating backstage now, identical to how he began off his musical career again in the 2000s as a songwriter. In the identical interview, the British singer stated that he has been "working on new music projects, technology, and writing projects that require less of a public presence from me."
"I am a writer and producer for Wonder Stereo, and sometimes a featured artist. I am working on a new tech project for musicians (secret for now) which should be launching either in May or June of this year," he wrote.
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