College-level athletes do not always earn a lot of consideration. Save for already-famous names like Bronny James, most school athletes stay rather unknown, until they finish up at the Olympics a la Simone Biles. But for record-making gymnast Olivia Dunne, the game modified, and it would were due to the set of rules.
As of 2024, endorsement and NIL deals have blown up Livvy Dunne's net worth, and her social media succeed in is spectacular. She will have a profitable long run ahead of her, however it's not due to her sport. Here's a breakdown of Olivia Dunne's net worth and how she's increasing it thru social media, side gigs, and more.
Livvy Dunne started gymnastics at age three because she "wanted a sparkly pink leotard," however by the time she turned nine, Livvy knew gymnastics was once one thing she may just excel at.
By the time she used to be a sophomore in highschool, Dunne's college path used to be secured. In 2020, Livvy graduated from highschool and began attending Louisiana State University "on a full athletic scholarship for gymnastics."
While at LSU, Dunne landed a spot at the honor roll, earned numerous awards and qualifications in gymnastics, and was once even featured on a Times Square billboard.
The billboard celebrated NCAA NIL (Name, Image, Likeness) rule adjustments, which granted athletes the ability to use their images for branding purposes (for pay). Reflecting on her experiences up to now, Livvy called the alternate "monumental."
Fortunately for Dunne, she not handiest paved the way for different athlete earners, but has earned an impressive net worth herself in a few quick years.
Thanks to her quickly-growing profession, Livvy Dunne is worth no less than $2.3 million in 2024. However, while essentially the most often reported net worth for Livvy Dunne is $2.3 million, some assets speculate that she's worth extra like $6 million in 2024.
With a deeper dive into Livvy's perceived 'value' as an athlete and influencer, it is easy to look where the $6M claim comes from — but Dunne refuses to state her net worth in interviews.
According to Celebrity Net Worth, Livvy's net worth totals $6 million because of her paintings as a gymnast, her influencer activities and sponsorships on TikTok and Instagram, and different work — reminiscent of modeling campaigns with Sports Illustrated and others.
Livvy Dunne grew to status thanks to her gymnastic skill, but it wasn't until she rose up the ranks on social media that she actually began incomes large bucks. In 2020, Livvy joined TikTok and right away began increasing a following. By 2023, she used to be the most-followed NCAA athlete on social media.
Thanks to her gig as an athlete, her social media following, and paid partnerships with manufacturers like Vuori, Nautica, Proplan, Accelator, American Eagle, Motorola, and others, Livvy is making way over the common faculty athlete.
Livvy Dunne is one of the highest-paid college athletes of her generation, score at quantity three at the NIL100 checklist and primary for varsity gymnastics. She is valued at $3.7M when combining her roster price and NIL.
2024 Ranking | Athlete | Valuation | Sport |
#1 | Shedeur Sanders | $4.7M | Football |
#2 | Bronny James | $4.5M | Basketball |
#3 | Livvy Dunne | $3.7M | Gymnastics |
Given how little college athletes usually earn, most of Dunne's income seems to stem from NIL. Dunne herself admitted to earning more than $500,000 on a single NIL agreement, despite the fact that she explained she prefers long-term logo partnerships, such as the only she seems to revel in with Vuori.
"I usually don’t ever talk about money, but I would say – really for me, what I love about certain brands is getting long-term brand deals. Those are probably the best because you build a relationship with the brand and they want you year after year. Sometimes they will pay you more as the years go on. I just love building the relationship, but I would say six figures." — Livvy Dunne at age 20
Livvy also earns far more than the average athlete influencer, one thing she has stated she is "very fortunate" for.
Average NIL earnings in line with 12 months | $1,936 |
Livvy Dunne's profits according to 12 months | Seven figures, according to Dunne |
Plus, throughout school, Livvy's schooling is paid for with scholarships, suggesting that she most likely had only a few expenses while attending LSU. It's unclear whether Dunne lives on campus, but it's assumed she does, or that she lives nearby, as she's at the start from New Jersey and moved to wait faculty in Louisiana.
Livvy Dunne by no means thought she would in finding as much financial luck on social media as she has. She started posting on social media for fun, however it soon changed into an integral a part of her career.
"I never thought that I would ever be in this position. I would hope that I could make a lot of money with NIL. I didn’t know when I started growing my social media that this rule was ever going to change. I started growing my social media just because I liked to do it." — Livvy Dunne at the Full Send podcast in 2023
Apart from her admission that she has made upwards of $500K in step with social media post, Olivia Dunne hasn't published much about her earnings or paid partnerships. However, some insiders think they know how a lot Olivia makes.
"With 7.8 million followers on TikTok and 4.5 million on Instagram, she is the most marketable female athlete in college sports." 3 Sports Business Journal
Various TikTokers claim that Livvy Dunne makes at least $10K per month, pronouncing that Snapchat has shared that knowledge with its creators who are in this system. The insider additionally alleges that he was once advised David Dobrik makes around $50K monthly on Snapchat.
Other sources declare that Livvy Dunne makes around $31K to $43K in keeping with Instagram submit, greater than double what the second-highest earner (gymnast and Olympic medalist Sunisa Lee, whose life changd after she won the Olympics) receives.
Livvy's financials are not completely clear, however given the rumors, it's no marvel she's stated to be worth over $6 million.
The Louisiana State University gymnast is alleged to earn $3.7 million according to yr, and by Dunne's own admission, she steadily makes at least seven figures in line with yr — in interviews, she hasn't given additional perception. That may just mean she earns any place from $1M to $9M, a quite wide variety.
She might earn a fortune from TikTok and Instagram, but Olivia Dunne has feelings about her fame. The athlete has called her skill to earn "crazy" while acknowledging that her influencer status has made existence awkward in many ways. Interviewers puzzled her about her seems and how it affects her fame, while LSU had to get extra safety at gymnastics meets to verify her protection.
"I've definitely learned over the past few years that, this past year mostly, that keeping certain things private is okay... The past few years, juggling NIL or ever since my sophomore year, since the summer of 2021, I've definitely had a hard time finding balance." — Livvy Dunne chatting with People in 2023
By 2023, Livvy explained that she had a cling on status but used to be in a great place protective her mental health and getting a "grasp" on things, "compartmentalizing things mentally" to deal with on a regular basis existence.
As lengthy as Dunne continues to earn a living from social media, it seems not going that she will give it up. After all, she is about to graduate from LSU in 2024, and while her ability speaks for itself, college sports activities would possibly not remaining forever. That mentioned, even before her time at LSU got here to an finish, Livvy used to be already having a look to the longer term.
In 2023, Livvy introduced the Livvy Fund, and months later, a partnership with Accelerator Active Energy allowed the fund to create NIL deals that enhance now not handiest LSU gymnasts, however other athletes, too. Along with supporting pupil ambassadors, the Fund aimed to supply feminine athletes monetary opportunities.
"I've been fortunate enough to have all these different opportunities with NIL and to have experience because it could be very foreign to other athletes at the start of it. So, I just wanted to help other women and give them opportunities to learn and have more NIL deals because they deserve it just as much as I do." — Livvy Dunne talking to People in 2023
After the NIL rule modified, LSU created an "entire department" to beef up its students in negotiating deals, one thing that Livvy said whilst discussing her Fund. She famous, "So, I just wanted to help other women and give them opportunities to learn and have more NIL deals because they deserve it just as much as I do."
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